Have you been thinking about creating a program to diversify income in your clinic?
Wondering how people achieve scalability in brick-and-mortar clinics?
Delivering 1:1 services is essential in health clinics, BUT, it won’t get you there.
Understanding how to package your expertise into something that is worth more than $1,000 per transaction is a skill we need to learn. This solves many problems.
Short answer, yes, you can do either!
Hybrid = group program with in person elements + online elements
Online = group program with purely online elements
The inclusions in your program depend on your clinic size, team, and skillset.
--> Imagine a single practitioner clinic VS a multidisciplinary clinic with 40 team members VS a single discipline clinic with 6 team members VS a completely remote clinic…
Your program is as creative as you can imagine, and only limited by your own resources. My role is to help you design and determine what makes a profitable and high value program that is sustainable to run.
My role is to help you design and determine what makes a profitable and high value program that is sustainable to run.
🌟 Stay Ahead of the Competition
Whether it’s solo practitioners moving online or the clinic down the road, staying competitive means embracing the future of healthcare. Hybrid programs combine the best of in-person and online services, giving you a unique edge.
🌟 Provide Variety and Growth for Practitioners
Keeping your team engaged and excited is crucial. Hybrid programs offer new opportunities for professional development, reducing burnout and boredom. It also allows you to attract all rounded talents.
🌟 Scale Beyond Headcount and Space
1:1 services is not scalable. You are limited by headcount and space. Hybrid programs break these barriers, allowing you to scale your impact and profit margins significantly.
GOAL: Get your minimal viable version of your program, ready for launch!
This is an intensive Fast Track program. This is not about building the content of your full program, as some people can do that in a few days, while others might take 8 months. We will introduce two launch styles, and for some, you might be launching a program that has yet to be created. (my preferred way of launching)
Your Program to be created should…
💖 Stand out from online practitioners
💖 Be low maintenance (it won't ever be passive, but low maintenance, yes)
💖 High ticket - priced $1000 - $3000 (you'll see why during the course when we go through finances and breakdowns)
💖 Not confuse people and take them away from your 1:1 services
💖 Integrate seamlessly into your model of care + niched with a clear audience and outcome
💖 Leverage your physical location + team and play to your strengths to give more value
💖 Highly profitable so you can raise the profit margin of brick and mortar clinics above our industry average
Your Program can be one of the following…
Health Programs for Patients
CPD or Upskilling for Industry Professionals
Coaching or Mentoring Programs for Businesses or Professionals
Program Fast Track
💖 Program curriculum and support materials
💖 12 month Facebook Group support
💖 ChatGPT Templates and prompts
💖 Winnie's Tech recommendations and tutorials
💖 Insights to Winnie's program launches
💖 Learn from one of the first in Australia to have launched Hybrid Programs
Investments
🚀 Program Fast Track: $475
🚀 VIP Offer: $87 extra for 1:1 feedback from Winnie, to look over all your assets, landing page, emails, program. Please allow 1 week turnover after your submission so we can deep dive into all your assets to give detailed feedback. Normally $400.
I will provide tech options and let you know my thoughts on different tech platforms. As a bit of a tech nerd, I have used a couple of different course and email platforms, so I can make my recommendations.
My main considerations when choosing platforms for myself are cost, features, and whether it support the type of delivery style you want for your program.
The point of these 4 weeks is not to over-complicate things. I want to get your program ready to launch asap. You need time to validate it, test your market, refine your materials. Once you've done that, you can explore and upgrade your assets to turn it into evergreen program or establish more parts to help with lead generation, conversion, etc.
My goal is to help you to launch your offer in a short period of time, and do things that matter and can bring in revenue.
Maybe! It depends on how fast you build your program, and whether you plan to build it completely before your launch. I will teach you two different ways to launch, and show you my data to my previous launches so you can make an informed decision.
What you will have:
You will have the title, niche, outline, and understand what you are delivering through your program.
You will know who are your ideal clients, and how you can integrate this program into your service offerings.
You will know what to build out for your moving parts to launch it first round.
You will have enough to launch the first cohort.
You will know what data you're looking for and refine your materials for your second launch.
You will learn heaps about marketing, lead generation, and automations.
We are NOT writing out your program content. That’s specific to you, your industry and your niche. We are designing the offer and delivery for you to successfully launch your program to your database.
You program will be an integral part of your model of care and services. I'm not trying to build an online business stream to replace your brick-and-mortar clinic here. Whilst I do work with clients 1:1 to do so, I don't do it in a group coaching format.
Programs are a great way to diversify your income, and package your IP and knowledge into an asset that can increase the value of your business. The skills you learn to design, write, promote your program, are transferable for other creations such as workshops, courses, CPDs, etc.
The program suitable for what I teach here should be priced between $1000-3000. Pricing is determined by authority and support inclusions.
Any programs below this price point, have a very simple design, and I do not think they are profitable unless you sell large volume of them (relying on marketing) The ideal 8-12 week program I'd personally price it at least $500 and above. It's your choice after all.
Any program above $2k, will need a more sophisticated design. If you have no experience creating programs before and want to go high ticket right away, this program will be a nice entry point for you to understand the minimal viable components that are needed for a high ticket offer, and then continue to work on conversions and lead generation to support a 2k+ program.
Yes , I have been doing this work with clinics in Australia, Canada and the United States.
We are NOT writing out your program content, we’re only producing the outline. Your program is specific to you, your industry and your niche. The quality of your program depends on YOU.
We are understanding and building all the moving parts for you to successfully launch your program into your database in the first round.
We are not building an evergreen program straight off the bat, as you need to validate it first with your patients and ensure you can create results for them before turning it evergreen.
This is not one of those commonly seen 5-day challenges that leads to an upsell. This is not a lead magnet for something else. There's nothing to sell at the end. This in itself is everything you need to launch.
When people pay extra to work with me 1:1, they’re paying for the coaching, support and insights.
I can address questions on legislation considerations in the Q&A session to an extent, but given that participants are from all over the world, it's hard to have a one size fits all answer. I highly advise you to explore your insurance needs, legislation and marketing restrictions, etc, with your industry association in your respective country.
Allied health clinic owners have it hard, I got to admit. The traditional clinic model, to start with, is not the most profitable business model out there compared to other industries. When there is a price ceiling that is a bit out of our control, advertising restrictions, industry limitations, and therapists shortage, it doesn’t make it easy for us to run our clinics.
There are lots of allied health clinics whose profit margin sits below 10%. That’s a problem. Health program creation is one way of diversifying our income streams, and boosting our profit margin whilst providing a better environment for our team to impact more, without reaching burnout. Arguably it also benefits those who have difficulty with access to healthcare, and those who prefer other modes of delivery rather than coming into your physical clinic space. The benefits are countless.
My experience on program creation:
$27,000 launch on a $2500 program which was yet to be created, to an email list of 12, with no paid ads
$15,000 launch on a $420 health program in clinic
$15,000 cash collected on a $2500 hybrid health program we silently advertised but yet to launch (launching in late March, anticipating 20 sign ups)
Launching in early Feb - $297 low cost physio program.
I've also helped numerous clinic owners design their hybrid high ticket program to implement in their clinics over last year (I wish there were more people doing this)
In this 4 weeks live training, I will walk you through the steps to design and build your health program, one that you can refine, then deliver again and again, and can amplify your impact and reach with your patients.
Register and show up live ;) See you inside.
Winnie x
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